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Learn about craft brewery trends, including beer styles, packaging, brewery business models and market segments, demographics, and more from two of the craft brewing industry’s top economists, Dr. Bart Watson and Matt Gacioch.
Link to author biography Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.
See Bart Watson's Articles
Link to author biography Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ
See Matt Gacioch's Articles
"Well, what do you think?" It’s a simple question that you and your staff probably ask a hundred times a day after sliding a taster across the bar to a thirsty patron. At which point, that customer will give you a thumbs up or thumbs down. Now, imagine you could jump fully into that patron’s head to understand what they really think.Read More
Explore what happened in packaged craft beer in the last year, from the evolution of package types to trends by channel to pricing.Read More
See the results of the 2024 Raw Material Survey. This survey dives deep in the weeds of what craft brewers are using for fermentables and hops, as well as what they expect to use in the year ahead.Read More
In this installment of the BA "Craft Beer &" series, we explore the growth trajectory of distilled spirits, consumer trends, and the crossover taking place by breweries to ensure the upswell in spirits doesn't pass them by.Read More
Explore the arc of Dry January over time, understand what to expect this year, and discover strategies to make your way through successfully.Read More
Step into the announcer's booth to explore the minutiae and pull out all the World Beer Cup competition stats you didn't know you needed.Read More
Uncover how trends in consumer spending on beverage alcohol and beyond can inform strategic product and hospitality decisions.Read More
This post runs through some of the history, data, and current debates over cannabis to try to give a sense of how these markets have interacted with craft in the past, and how they might in the future.Read More
Discover the "what" and the "why" behind craft's low capacity utilization, as well as the "how" craft brewers are adapting their business models to address excess capacity.Read More
In a guest post, Bump Williams Consulting (BWC) undertakes a deep dive across the top 150 craft suppliers to understand the impact of focus when it comes to driving sales growth in craft beer.Read More
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